Booking Motel 6 and Studio 6 with CLC Lodging

“We’ll leave the light on for you™.” It’s a phrase everyone knows from decades of commercials and radio advertisements and can link the fond memory to their childhoods.

G6 Hospitality, headquartered in Carrollton, Texas, franchises more than 1,500 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand,” in USA TODAY’s 10 Best Readers’ Choice Awards and is consistently ranked in Entrepreneur Magazine’s Annual Franchising 500.

We spoke with Ginger Collins, National Sales Manager for G6 Hospitality, to discuss CLC Lodging’s long-time partnership with them, and how the brand has evolved over the last 62 years.

CLC Lodging’s Hotel Spotlight with G6 Hospitality

How long has G6 Hospitality been a hotel partner with CLC Lodging?

G6 Hospitality has been in partnership with CLC since 1993.

What made you decide to partner with CLC Lodging?

We believe that everyone should have the right to travel, and for over 60 years, Motel 6 has offered clean, comfortable rooms with great service at a fair price. By working with CLC Lodging, we are able to make traveling for our guests even simpler with discounted rates at any of our almost 1,500 locations.

What do you like about the new CLC portal and how has it made it easier for you to work with us?

The updated CLC portal boasts a sophisticated and modern appearance, enhancing the user experience by simplifying guest processing.

Do you know about our CheckINN Champion Program through our CLC portal?

Yes, we do! Achieving the title of Certified Champion implies that both the CLC guest and their employer can expect a favorable and precise encounter while reconciling their CLC processed billings. CLC has recently acknowledged a number of our franchise partners as CheckINN Certified Champions. As a token of appreciation for their collaboration, each property has been sent a delightful package of goodies.

Tell us about how Motel 6 and Studio 6 are impacting the communities that they are located in.

We are deeply invested in making a positive impact on the world and the communities in which we operate. Our business is built to foster opportunity for everyone from our team members to our franchise owners. We are dedicated to using products and providing community support that demonstrates our commitment to “Lighting the Way.” Read more about these efforts in our latest ESG Annual Report.

What makes Motel 6 a different experience than your standard motel?

The Motel 6 story began in response to a simple, yet unmet need: consistently affordable, comfortable lodging. For more than 60 years, we’ve been known as the best place to find a clean, comfortable room with great service at a fair price. Our iconic brand has become synonymous with travel value.

While we’ve stayed true to our roots, we are not resting on our laurels. G6 Hospitality, headquartered in Carrollton, Texas, franchises nearly 1,500 locations.

We’ve made it our primary business to understand the needs of those seeking economy lodging, and our offering keeps it simple:
 

• Pets stay free with Motel 6 and are welcome at Studio 6 for a nominal fee
• Free parking, laundry facilities
• Most locations have a swimming pool
   

What changes has Motel 6 made in order to keep up with the security, amenity, and technology advances in the industry?

G6 Hospitality has developed strategic partnerships with a number of industry-leading technology partners, including CLC Lodging, to deliver maximum value to our guests and our franchise owners, improve reliability, and scale rapidly to meet business demands. This approach allows us to limit technical debt and reduce capital costs, while enabling us to more quickly take advantage of new opportunities and advancements.

Interested in becoming a CLC Lodging hotel partner?

G6 Hospitality’s story started with two construction company owners wanting to build affordable and comfortable lodging back in the 1960s. If you’re interested in becoming a hotel partner with CLC Lodging and telling us your story, become a partner here.

Interested in booking Motel 6 and Studio 6 hotels with CLC? 

Find and book exclusive Motel 6 and Studio 6 rates for business travel with CLC Lodging. It’s free to join and there’s no minimum usage or monthly fees.